The most frequently bought buttermilk in Poland. For over 20 years it has reigned on the dairy shelf and, without any marketing communications support, conquered the buttermilk segment in Poland. Maślanka Mrągowska is a refreshing milk drink based upon the regional recipe. It is an excellent complement to a healthy diet, and it even might be a solution to numerous civilization problems.
Maślanka Mrągowska has been on the market since 1997 and it still has its loyal consumers. The first advertising campaign of Maślanka Mrągowska was not carried out until 2013, however, when the promotional spot appeared it was considered quite astonishing. It featured the characters – older men – who, after drinking Maślanka Mrągowska, danced breakdance spectacularly.
In this way, the producer of Maślanka Mrągowska showed its extraordinary health values for people of mature age. The commercial of Maślanka Mrągowska – a drink allowing for maintaining good health and excellent condition for many years – also reached young consumers.
In 2017 Maślanka Mrągowska became the main element of a multi-stage campaign of Spółdzielnia Mleczarska Mlekpol – I am special. I carefully choose what I eat.
Its aim was to remind consumers about the importance of rational nutrition and the benefits of traditional regional dairy products. The faces of the campaign were the SM MLEKPOL’s employees.
Not only calcium can be found in Maślanka Mrągowska, but also proteins, mineral salts and a wealth of B-group vitamins. Apart from its natural taste, there are also other flavour varieties of this product available on the market: peach, strawberry, baked apple, forest fruit. In the stracciatella dessert version, the drink is enriched with pieces of aromatic chocolate. In 2016 the Maślanka Mrągowski palette of flavours was extended with two new ones: lemon and mango-cardamom. The combination of the best Polish milk and exotic tastes has produced excellent results. Since spring 2017 Maślanka Mrągowska has improved its composition. Glucose-fructose syrup was eliminated. The sweetness of Maślanka Mrągowska is owed only to fruit and sugar.