Mlekpol produces hits
Opublikowany 29.05.2018

Mrągowska natural buttermilk as Przebój FMCG (FMCG Hit) in the category of milk-based drinks, UHT Milk Łaciate 2% fat again as Hit Handlu (Trade Hit).

Mrągowska natural buttermilk produced by SM MLEKPOL has received the greatest recognition out of all milk-based drink from the Jury representing the dairy industry and traders – retailers. Łaciate UHT milk 2% fat 1l has been awarded the prestigious title of Trade Hit 2018 as the best-selling product in the category of UHT milk.

”These are important distinctions. FMCG Hit is awarded by the jury comprising industry experts. The products are submitted for the competition and selected for their quality, packaging safety and functionality, prices, marketing support and availability on the market. In the second stage the votes are casted by traders – retailers, people who know best what consumers like and appreciate. Our Mrągowska natural buttermilk has beaten other milk-based drinks and fully deserves to be called a hit. If it comes to Trade Hit, here too, the retailers voted and for the third consecutive year they have indicated Łaciate UHT milk 2% fat as the best-selling milk in their stores,” says Ewa Gromadzka, marketing manager at SM MLEKPOL in Grajewo.

The organizer of FMCG Hits 2018 plebiscite was Media Direct, the publishing house and issuer of Magazyn Życie Handlowe. The Trade Hit plebiscite has been held continuously for 17 years by the publisher of Handel, the Polish monthly of FMCG industry. The poll, regarding the period of sales from the beginning of April 2017 to the end of March 2018, was carried out on a sample of randomly chosen 1000 retailers from Poland in April 2018. The partner of the Hit Trade competition is CMR, an independent market research agency.