Project description

The aim of our information and promotion campaign is to reach the largest possible number of  recipients, namely, those who, on a daily basis, do the grocery shopping in their households and to provide them with knowledge about products marked with the “Quality Tradition” Certificate. We focus mainly on people who care about the quality of products they consume.

By these activities we wish to increase consumer confidence through providing our clients with information about the benefits of consuming certified cheeses. We want to stress that Gouda, Salami, Królewski z Kolna and Złoty Mazur are top-quality cheeses manufactured under the “Quality Tradition” system that involves quality control at every stage of production. Raw materials used in the production process of products certified  with “Quality Tradition” must come from farms where Good Agricultural Practice and Good Breeding Practice are applied, without the use of GMOs. The certified products must be primarily based on traditional formulations and production methods that emphasise their special character and top quality distinguishing them from other food products of the same category.

The highest quality of the certified products that are manufactured at SM Mlekpol (Dairy Cooperative) is the effect of carefully prepared production processes in compliance with strict regulations and international standards. Our Cooperative guarantees reliable quality and natural taste of products for the manufacture of which we use top quality milk from farms located in the cleanest areas of our country.

Our products are manufactured using milk from cows fed on non-GMO feed thus creating a production chain from farmer to consumer. Our company’s policy is geared towards environment-friendly measures aimed at maintaining biodiversity and preserving the natural ecosystem.

In February 2010, in order to ensure the highest quality of our products, we established the Dairy Industry Innovation Institute (IIPM) in Mrągowo, the first such institution in Poland. IIPM was granted the status of Research and Development Centre by the Minister of Development. IIPM has the most modern testing equipment in Europe enabling it to follow the highest global standards, and the Institute’s work focuses on three areas:

1. testing of products and materials used in feed production,
2. development of new technologies, improvement and modernising the existing ones,
3. extensive scientific, research and development work.

Another aim of our campaign is to increase the recognition of the “Quality Tradition” label, so that it becomes a permanent fixture in the minds of shoppers and a determinant of their decisions in everyday food shopping. In our promotional activities, we focus on providing reliable information on the benefits (especially health and safety of products) resulting from the consumption of our certified products. During the campaign, we will familiarise consumers with the principles of the national food quality system “Quality Tradition”.

In implementing our campaign, we will use many types of mass media. We are starting in January and we invite you to observe our campaign devoted to certified products and other activities carried out in the national press, radio stations, TV stations and social media.